Our Work

Search Engine Optimization (SEO)

NJ REBEL

NJ Rebel features everything from video tour guides; a custom game that plugs into Facebook, allowing players to share scores, invite friends and unlock weapons; student-produced blogs; and rankings for smoking facts. WSITS scripted, filmed and integrated the “tour guide” pieces; designed and developed the Swindler game; managed, edited and posted the students’ blog entries; and integrated the technology for all functionality. Read More

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Northeast Upgrade Project

The El Paso Corporation was beginning a project to widen a natural gas pipeline that runs through northern New Jersey but wanted to educate residents and officials about the project. WSITS designed a microsite that emphasized the safety and security of the pipeline throughout its more than 50 years of existence. Read More

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Protecting America

Winning Strategies ITS – and sister company, Winning Strategies PR, which covers the public relations strategies – has managed and provided ongoing Web consulting and development for ProtectingAmerica.org, a coalition pushing for the creation of national and state catastrophe funds. WSITS designed and developed the coalition’s website - protectingamerica.org - as well as 11 state or regional microsites under the coalition umbrella. More than 41,000 letters were sent through the online advocacy module to more than 4,100 targets, helping to pass a catastrophe bill in the U.S. House of Representatives. Read More

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Real Story NJ

To promote the New Jersey real estate market and the services a licensed Realtor® can provide to people looking to purchase a home, WSITS designed and developed a website that focused on the benefits of owning a home, the bright spots in the NJ real estate market and the first-time homebuyers’ tax credit. It also included video testimonials from successful buyers and resources for Realtors® to market themselves in the tough economic climate. When the tax credit expired, the site morphed into a consumer-friendly platform with home-buying calculators. Read More

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Shaping NJ

The state’s newly formed Office of Nutrition and Fitness needed an identity, beginning with a name, a brand and logo, and a web platform. WSITS helped guide an ONF committee in choosing the type of imagery that best represented the services they intended to provide and created a logo and brand guidelines. WSITS then built a website that provides information to the multiple target audiences – consumers, professionals and partner organizations. Read More

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Small Business Spotlight

Verizon wanted to build awareness of its small business products, capture customer information and ultimately drive sales among SO/HO (single owner, home-owned) businesses in the nine-state Northeast and Mid-Atlantic region. WSITS designed and developed a microsite that focused on the hyper-local deals for products and services offered in the East Coast regions. Visitors are brought to the site through a number of methods, including a paid search campaign that uses zip code targeting to pre-sort business owners and direct them to custom URLs with specialized content focused on the products and packages available in their region. Read More

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